Business-to-Business Marketing Case Study Example | Topics and Well Written Essays - 3000 words - 1

Business-to-Business Marketing - Case Study ExampleAdvertising as a mechanism helps to get a comp eithers messages to large audiences well through avenues such as television, radio,Newspapers, Magazines, Billboards, meshwork etc. other mobile technological communication devices may also be used. This method fucking successfully reach a large number of customers, although it may be somewhat expensive. This tool around is commonly used through contests, premiums, coupons, samples, demonstrations, incentives or displays. Though it attracts a large number of customers, it can only be used to accelerate short-term sales, by encouraging repeat buying and building brand awareness.This tool of marketing communication is initiated through news/press releases, public appearances, or sometimes event sponsorships. It is a good way of building trust and goodwill by presenting the service or company in a positive light. Public Relation refers to how a company handles its relationships and the flow of information with the various publics which entangle the general public, shareholders, consumers, employees, partners, the government and competitors.Sarah and Peter must look at legal, regulatory, social, competitive, technological, ethical and cultural considerations before opting for any of the above options as a communication tool. One thing that they must avoid is when choosing any of the tools and trigger off it, they do not end up reaching an inappropriate audience or cause controversy. It could be damaging for the company when trying to build up brand awareness and encouraging customers to spend on a companys products. Decisions that link the overall objectives and strategy during the marketing planning phase helps to appreciate and adjust the particular activities of integrated marketing communication.